Post by account_disabled on Dec 7, 2023 5:08:22 GMT
Remember the movie “What Women Want”? The main character created the perfect advertising campaign for Nike thanks to his ability to read the minds of the target audience - women. In the movie, the marketer got this superpower thanks to an electric shock, but in real life it's more complicated. You will have to delve into psychology, statistics and other related sciences to know everything about target audience. Sets tasks and controls the work of the marketing department Copywriter, targetologist, PPC specialist, SEO specialist, SMM manager, content manager - this is an incomplete list of people who work under the guidance of an Internet marketer.
The latter must set tasks for the team and monitor their implementation. This means that it is important for a digital marketer to understand the specifics of the work of each of them. In the marketing course at Lemon School, you will learn the basics of these professions. And if you want to delve deeper into IT technology, training in contextual advertising or SEO optimization will Web Development Services be a big plus when finding a job. Follows trends and creates them If a brand does not keep up with the times, it loses customers and money. The job of a marketer is to sense trends or even create them. Otherwise, the company will lose a lot of dollars. For example, this happened with the famous lingerie brand Victoria's Secret.
At the end of , the company's sales decreased by , and chain stores were closed. The brand's press service hastened to declare that it was all about the pandemic. But business publications say the problem was an outdated marketing strategy. While other lingerie brands attracted plus-size models to their shows, Victoria's Secret desperately exploited strict beauty standards. By the way, in , marketers corrected themselves, and women of non-standard shapes appeared among Victoria's Secret models.
The latter must set tasks for the team and monitor their implementation. This means that it is important for a digital marketer to understand the specifics of the work of each of them. In the marketing course at Lemon School, you will learn the basics of these professions. And if you want to delve deeper into IT technology, training in contextual advertising or SEO optimization will Web Development Services be a big plus when finding a job. Follows trends and creates them If a brand does not keep up with the times, it loses customers and money. The job of a marketer is to sense trends or even create them. Otherwise, the company will lose a lot of dollars. For example, this happened with the famous lingerie brand Victoria's Secret.
At the end of , the company's sales decreased by , and chain stores were closed. The brand's press service hastened to declare that it was all about the pandemic. But business publications say the problem was an outdated marketing strategy. While other lingerie brands attracted plus-size models to their shows, Victoria's Secret desperately exploited strict beauty standards. By the way, in , marketers corrected themselves, and women of non-standard shapes appeared among Victoria's Secret models.